A leader in the natural beauty haircare category, Noughty Haircare makes the conscious choice to deliver a minimum of 97% natural ingredients in all their products. A brand with inclusion at the core, they cater to all hair types and concerns, and wanted a wave of fresh imagery to promote their wide range of products.

We were asked to create some content for Noughty's new 'Strands Away Flyaway Wand' showcasing the efficacy of the multi-use product. At our in-house studio, we collaborated with the Noughty team using their Customer Service Manager, Rhea as our model, to create before and after visuals, hero content and a tutorial video.