Lee Stafford launched in Boots in the UK in 2001. Known as the ‘pink brand’, the brand’s stand-out design instantly got attention. They are committed to creating high-quality, performance driven products.

When they rebranded all of their products and web presence, they approached us to create a new photographic visual identity. From booking the models, art direction, proposing moodboards and retouching and cropping and preparing images for social media, we collaborated to define the eponymous brand’s new launches.