Fragrance brands put an emphasis on smelling good for other people, and whilst there’s a time a place for that, scent can have such a powerful impact on our mood. We developed a new way to experience scent; one that’s more thoughtful, better for your skin and supports your emotional wellbeing.

For those who want more from their fragrance, ARF is mood enhancing, skin hydrating and water-based. It not only makes you smell good, but feel good too.

Addison Rae Fragrance

✦ Bottle Design
✦ Packaging Design
✦ Art Direction
✦ Campaign Strategy
✦ Social Media Content
✦ Product Photography
✦ Marketing
✦ Social Media


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Sassy By Savannah

Royalty by Maluma