A leader in the natural beauty haircare category, Noughty Haircare makes the conscious choice to deliver a minimum of 97% natural ingredients in all their products. A brand with inclusion at the core, they cater to all hair types and concerns, and wanted a wave of fresh imagery to promote their wide range of products.

We produced and directed a large 2-day model-led stills and video shoot to create modern and engaging content for existing hero ranges and their new ‘Back To Balance’ range. Images were used on their DTC site, social channels and key retailers in-store and online.