Jennifer Lopez's iconic fragrance launches have been widely credited with changing the celebrity fragrance market, and today, Jennifer Lopez Fragrance offers four unique scents to empower, uplift and inspire.

The brief was to create cosy, textural and aspirational fragrance content for Christmas 2023. The images would be used to celebrate the holiday season, highlighting the different aspects of each individual fragrance. We approached the brief in two ways; utilising our in-house studio for hero photography and videos for a polished look and feel, then sourcing a location to make elevated but relatable lifestyle photography. Through this we were able to maximise content styles and provide a range of versatile, yet consistent content for the brands social media feed.