Mikey’s makes nostalgic, delicious, frozen snacks that can be enjoyed by anyone, regardless of dietary intolerances. They approached us to redesign their most popular category: Pizza Pockets.

They asked us to explore and develop a full rebrand across 8 different flavours of pockets that was vibrant, eye-catching and standout across health and free-from category in American supermarkets. We developed a package that celebrated the microwave: taking inspiration 60’s pop-art to inject a much needed sense of fun to the range. The rebrand has been extremely well received across the US, by shoppers and retailers alike.