This year’s brief was to bring some sparkle and luxury to Ghost’s Christmas campaign visuals, putting their popular gift sets in the spotlight for Christmas 2023.

Each collection was elevated in a carefully crafted set that had its own identity through colour and props, whilst ensuring the overall brand visual stayed strong and consistent. Captured in both still and moving imagery, the Ghost Christmas 2023 Campaign can be seen across different online retailers such as Superdrug, Amazon, The Fragrance Shop and Boots.