For the third addition to the Cloud fragrance family, we created launch content for Ariana Grande’s 2023 Cloud Pink Perfume release. A delicate, light fragrance naturally led to a carefully crafted set that enveloped the bottle in soft pink tones and wispy sunset clouds. We worked closely with the brand through the entire process of creating this launch content, from the preproduction stage, to shooting and post-production management.

Launching with a combination of stills and moving GIFs, our content can be found on various retailers such as Boots, Superdrug, the Perfume shop and the Fragrance shop.